Between her blockbuster 2024 Super Bowl commercial with Verizon and her brand new “Texas Hold ‘Em”-led country era, Beyoncé has been the talk of the town — and she hasn’t even revealed all of her cards yet. On Tuesday (Feb. 20), in conjunction with the official launch of her new haircare line, Cécred, Queen Bey announced a $500,000 cosmetology school scholarship fund through her BeyGOOD charity.

“Hairstylists have an immense impact on the people in their chairs,” reads a statement on on BeyGOOD’s website. “They create a sacred space where we can show up how we want and express ourselves through our hair. We’re honored to give back to this amazing community.”

“Fostering talent, promoting professionalism, and supporting entrepreneurship within the hair industry is deeply important to us,” the message continues. “The Cécred x BeyGOOD Fund … celebrates the influence professional stylists have on hair health and the critical importance of advocating for the salon community. An annual $500,000 will fund cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: Atlanta, Chicago, Houston, Los Angeles and New Jersey.”

The cosmetology schools in each of the five communities must have “inclusive curriculums” to qualify for the fund; they will receive $250,000 to be used toward financial aid student scholarships. Cécred x BeyGOOD-awarded institutions include Beaver Beauty Academy in Atlanta, Trenz Beauty Academy in Chicago, Universal College of Beauty in Los Angeles, Franklin Institute in Houston and Janas Cosmetology Academy in New Jersey.

The other half of the Cécred x BeyGOOD fund will be awarded annually to “qualifying salon business owners” in the same five areas. “We recognize running your own business is difficult, no matter if you rent a booth, operate a salon, or work out of your home,” the statement reads. “Each year, 25 $10,000 grants will be awarded to qualifying salon business owners in Atlanta, Chicago, Houston, Los Angeles, and New Jersey so they can continue their transformative impact in the community.”

No stranger to giving back, the new Cécred x BeyGOOD fund echoes the Black Parade Route that accompanied her historic Renaissance World Tour. Initially launched back in 2020, the Black Parade Route dispersed more than $1 million “to celebrate people, communities, and small businesses impacted by economic inequities worldwide” during the sold-out stadium tour.

In addition, the trek also boasted the Renaissance Scholarship Fund, which granted $100,000 to 10 colleges and universities along the production’s route. In 2021, Queen Bey teamed up with husband Jay-Z for a collaboration among BeyGOOD, the Shawn Carter Foundation and Tiffany & Co.; together, the three cultural giants pledged $2 million in scholarship funds for arts students at five select historically Black colleges and universities (HBCUs).

Cécred, Beyoncé’s latest venture, is now live. Featuring a hydrating shampoo and a fermented rice & rose protein ritual, the new haircare line is infused with patent-pending technology and the legacy of Beyoncé and mother Tina Knowles.

“I have vivid memories of my mother working as a hairstylist right from our home. She built a small salon at the back of our house,” the “16 Carriages” singer told Essence. “So much of the fabric of who I am came from her salon. It is something that just connects to all of my senses, and it’s a beautiful place to grow up.”

See the announcement posted on BeyGOOD’s Instagram account: